About Us

 Since 1989, National Artist Development (NAD) Group has specialized in full-service boutique and large-scale marketing, promotions and concert management for individual artists, groups, record labels and other industry organizations. Our firm maintains solid relationships with national key players in the music and entertainment industry. We are known for executing creative and forward-thinking strategies to guide artists and organizations to success in the music marketplace.

 Artist Multi-Media Placement – Television & Radio NAD is comprised of experts in developing, implementing and coordinating paid media marketing placement and campaigns for artists and music releases to drive revenue and engagement. We work closely and collaboratively with radio and television marketing leads and commerce teams to cultivate media strategies that support the respective goals and reach for artist. Services include liaising with media executives to facilitate live artist appearances; live and recorded broadcasts; digital and traditional campaigns; and artist travel logistics.

 Concerts, Tours and Music Event Series-  NAD partners with music industry organizations to produce innovative and dynamic entertainment events. We have great instincts and skills for artist booking and building event production business with an emphasis on multi-day live concerts. Services include comprehensive administrative, logistical, marketing, contracting and merchandise (event or vendor giveaways) coordination. Our firm is equipped to handle a wide range of complexity from smaller local productions to large-scale 5, 000+ seat venues with exclusive sky boxes. We have access to an established network of artists, venues, promoters and media outlets.

 Branding and Sponsorship- NAD partners with organizations seeking sponsors to support their events as well as companies that looking for opportunities to enhance their brand awareness. We offer our clients unique publication, sponsorship and branding opportunities developed to reach their specific demographics with a focus on increasing business market share. This ranges from interview or vendor opportunities at live events to radio spots, print articles (magazines, newspapers), digital (social media interviews) and television features (i.e., MTV, VH1 and BET).